Meet The Team

Meet Our Wellness Experts

Our team of Doctors brings unique specialties, allowing Upward to provide comprehensive care. Our specialties include: Gynecology; Bariatrics; Nutrition and Wellness; Energy; Functional Medicine, and Chiropractic care. We have the collective talent to help you feel and look good again

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Dr. Brad Gilman, MD

Dr. Brad Gilman specializes in regenerative medicine, a field that focuses on personalized health in aging and wellness, helping reverse some negative aspects of age. His experience in saving lives changed dramatically because his focus on preventative medicine saved more patients’ lives. His work significantly enhanced the quality of life compared to the usual path of treating bad health that has deteriorated into acute illness.

Dr. Gilman is a local physician. He grew up in Boise, graduating from Borah High School. He first went to Boise State University, then on to Brigham Young University. Dr. Gilman graduated from Saint Louis University School of Medicine. He completed an internship in Emergency Medicine and a residency in Family Medicine at the University of Irvine.

Dr. Gilman chose to serve for two years with the National Health Service Corps in Arizona before moving back to Idaho. He ran the Cascade Medical Center while starting the Tamarack Medical Clinic in the beautiful lake country of the west-central part of the State. As an avid mountain biker, he, and his wife Krystal, raised their three children riding the mountain trails around Idaho, Utah, and Canada.

Dr. Gilman became more focused on preventative medicine, promoting wellness, and using scientific advances from many branches of medicine. He continually adds to his education, learning the most advanced sciences in medicine and brings them back to his practice. Dr. Gilman completed a Fellowship of Preventative Medicine at the Cenegenics Medical Institute in Las Vegas. He started changing lives at Idaho Weight Loss & Wellness in Twin Falls by putting into practice the benefits of custom, individualized care: stressing nutrition, supplements, medications, and exercise to transform the health of his patients and achieve a better quality of life.

He is a musician, a loving father and husband, an outdoorsman, and a concertgoer. He believes science and wellness can transform lives to do more things that are loved and desired.

Dr. Gilman co-founded Upward Regenerative Medicine to bring newly developed medical advances and truly regenerative devices to his patients, as well as noninvasive procedures. He utilizes regenerative therapies in concert with nutritional recommendations, exercise, hormone optimization, standard and natural medications, supplements, and other lifestyle changes.

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Dr. Roy Strickland, DC

CEO & Co-Founder
I grew up in a military family, which gave me the unique opportunity to live throughout the U.S. and Japan during my formative years. That experience shaped my appreciation for different cultures and instilled in me a deep respect for service and resilience. After graduating from BYU-Idaho, I completed my chiropractic education at the University of Western States in 1999.

Drawn to the active, family-oriented lifestyle Idaho offers, I moved to the Treasure Valley later that year and opened Better Life Chiropractic—where I’ve had the privilege of helping thousands of people experience natural healing and better function.

As co-founder of Upward Regenerative Medicine, I’m passionate about bringing innovative, evidence-based therapies to our patients. My philosophy has always been simple: support the body’s ability to heal itself using the most natural and least invasive methods available.

I have a deep passion for longevity science, anti-aging medicine, and expanding health span—not just adding years to life, but life to years. Helping people feel stronger, move better, and age with vitality is what drives me every day
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Krystal Gilman

CFO
Krystal's love for people and dedication to our employees helps to promote a fun and caring culture that is felt by all of our patients and team. As CFO for both Upward Regenerative Medicine and Idaho Weight Loss and Wellness, and wife to Dr. Gilman, Krystal is a CPA with a master’s degree in Accounting and our behind-the-scenes superstar.
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Jenna Maffey

PA
With over a decade of experience in emergency and urgent care medicine, my perspective on health shifted profoundly when I discovered a passion for long-distance running and began to see wellness through a more holistic lens. Frustrated by the limitations of traditional medicine in addressing my own health challenges, I turned to functional and integrative approaches, uncovering a deep, renewed passion for medicine. Today, I’m dedicated to helping individuals achieve their health goals by focusing on prevention, longevity, and root-cause healing. I believe that true wellness is the foundation that empowers us to live our best life and reach our highest potential.
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Laura Urias

Patient Care Manager, MA
Being able to deliver long term results and find solutions to improve quality of life, while being a partner in the journey is the reason Laura fell in love with regenerative medicine. From start to finish, Laura is both an advocate and a dedicated provider.
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Marcie Ganier

Lead Treatment Provider
With over 20 years of medical experience in occupational therapy, Marcie's passion for regenerative therapies and modern modalities is a perfect pairing to Upward's Inside and Out approach.
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Genevieve Burciaga

Master Aesthetic Injector, RN
Genevieve is joining the team at Upward as our lead injector. With a BS in Nursing, Genevieve has been working in top Medspas in California. We are excited to welcome her to Idaho, as well as the clinic. Specializing in natural appearances, Genevieve has a talent for creating customized treatment plans for men and women of all ages to achieve their goals, maintain a healthy and natural appearance while aging gracefully. Her background and passion for functional medicine makes her a wealth of knowledge as well as the perfect fit for Upward.
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Melissa Amsel

Front Desk Manager
Introducing our Front Desk Manager, Melissa Amsel! Melissa has over 10+ years of experience in management with medical and aesthetic practices as well as being a licensed esthetician. Her passion is connecting and building relationships with clients and providing outstanding customer service with an "above and beyond" approach.
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Parker

NCPT, Advanced Practice Esthetician, Medical Assistant
Parker brings hands-on experience as a clinical assistant from top medical spas, combining technical skill with a warm, compassionate presence that puts patients at ease. She handles everything from vitals and blood draws to facials and device prep with care and attention. With a background in medical aesthetics—including lead assistance in liposuction and laser treatments—she blends clinical expertise with emotional insight. Passionate about continuing her education, Parker is especially interested in health and supplements, constantly expanding her knowledge to better support patients on their wellness and weightloss journeys.

Schedule A Consultation

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WHAT HAPPENS IN A CONSULTATION?

01. Get to know Dr. Gilman and NP Kelli Gamette.
02. Help them understand you and your goals.
03. Learn about our services and specialties.

“I love Upward! I’ve had several treatments done with them and I am always impressed by their knowledge, professionalism and hospitality. I’ve worked with every single provider and they are all incredible! Highly recommend!”

– Kelsey Davidson

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